Guarantees Are Killing Your Agency (Do This Instead)

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If your marketing agency offer is built around a flashy guarantee, you might be building a ticking time bomb.

Too many agency owners fall into the trap of relying on risk reversal gimmicks to get clients, thinking it is the fastest way to scale. I have used guarantees myself. In fact, my first big breakthrough offer promised real estate agents one listing in 90 days and it took me from 25K per month to 83K per month in under 90 days.

But what I learned after the initial cash surge is something I want you to understand before you run the same play. In this video, I break down the dark side of guarantee-based offers that no one talks about until it is too late. Refunds. Nightmare clients. High churn. Constantly needing to reinvent your offer just to stay alive.

You will also learn how to transition into a brand-driven client acquisition strategy that gives you real leverage, perceived authority, and long-term stability. I show you how I used my own client results to build marketing assets like a book, a low ticket funnel, and an audience that converts. That is the move if you are serious about building something that lasts.

If you are running paid ads, doing lead generation, or just trying to stand out in a saturated niche, this is a must-watch.

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00:00 Why Guarantee-Based Offers Are Killing Your Agency
00:51 The Offer That Took Me from $25K to $83K/Month
01:39 The Hidden Risk of Guarantees No One Talks About
03:00 Why Guarantee Offers Attract the Wrong Clients
04:50 The Problem with Competing on Guarantees in Saturated Niches
06:16 How to Transition from Offers to Authority and Brand
07:43 The Book Funnel That Changed Everything for My Agency