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A new approach to article lock kept it free, yet resulted in higher conversions & increased revenue
Автор: FatChilli for Publishers
Загружено: 2025-12-03
Просмотров: 1
Описание:
Discover how The Shift News, an investigative news outlet from Malta, pioneered a ‘soft lock’ strategy using rewarded ads to boost revenue by 68%, all without gating their investigative journalism behind a paywall.
Read the article here: https://fatchillimedia.com/2182/case-...
Created by FatChilli’s Eva Szamelova, a publisher revenue strategist.
#casestudy #softlock #rewarded #ads #fatchilli
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