Using Alex Hormozi's book to differentiate his business

Haydn Evans, co-founder of Flex Lending, shares the pivotal mistake that almost stalled his finance startup.

And how he used Alex Hormozi's Book ($100m Offers) to rebuild the business model around 3 core questions... and provide an unbeatable offer.

⏱️ Timestamps:
0:00 - Intro to Master Your Mistakes & Haydn Evans from Flex Lending

0:37 - The Initial Mistake: Trusting people without building a system

0:59 - The Cost: Why this mistake caused chaos and a major deal to "not complete"

1:39 - Context: What Flex Lending is and their early approach

4:54 - The moment the major deal "fell through" (The catalyst for change)

6:56 - Retrospective Analysis: Realizing the lack of differentiation

7:46 - The 3 Key Questions that drove their pivot (Inspired by Alex Hormozi)

9:16 - The Unbeatable Offer: Implementing the £2,000 Completion Guarantee

9:38 - Making it Twice as Easy to transact (eliminating paperwork)

10:39 - Gaining Control of the Transaction through systemization

16:13 - Key Insight: Business success relies on the efficiency of the system, not individual expertise

17:15 - The Second Mistake: The Valuation Lesson and why cheap isn't always best

28:33 - The Single Biggest Lesson: Trust people, but systemize everything.

https://www.flexlending.co.uk/our-fou...