Meet a Method: Using Field Experiments in STR Research

The "Meet a Method" workshop series is a monthly event focusing, each time, on one research method and its applications to strategy research. This series of workshops aims at introducing a set of methods as well as providing participants with concrete examples and guidance on the (mis)application of the methods. The panels will typically have the following structure:

What: Introduction to the method

How: Application of the method

Do's and Don't's: Strengths, limitations, and common pitfalls of the method

We are fortunate to welcome three scholars who are experts on the use of field experiments in our field:

Vanessa Burbano (Columbia Business School)

Sharique Hasan (Duke University)

Marieke Huysentruyt (HEC Paris)

Moderator: Tomasz Obloj

(c) STR - Strategic Management Division - AOM