Inside Erewhon: Why The World's Most Expensive Grocery Store Is Worth It

What can I say, I really like thinking about grocery stores ¯\_(ツ)_/¯
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0:00 The Most Expensive Grocery Store in the World
1:02 The Erewhon ~experience~
3:57 Founding principles
5:13 The "Erewhon Standard" – Product strategy
7:33 Store economics
8:28 Ultra-premium target market & celebrities
9:43 Health as a status symbol
10:55 Pricing strategy – is it justified?
12:16 The future of the Erewhon phenomenon
15:22 QUESTION for you & bloopers

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FTC: This video is not sponsored. Some of the links above may be affiliate, meaning I could earn a small % of sales made via those links, but it doesn’t cost you anything extra!

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