Does Veganism Need a Rebrand?

Veganism used to be about compassion; now it’s a competition.

From online call-outs to cancel culture, the vegan community has turned on itself. Instead of saving animals, we’re arguing over who’s the “most vegan.” Whether it’s a wool hat, old shoes, or a protein bar, perfectionism is killing the message and the movement.

In this video, vegan nutritionist Callum Weir breaks down the real problems with veganism today. Why the community’s obsession with purity is driving people away. sophsplantkitchen controversy, Why so many are quitting the lifestyle altogether. And what it’ll take for veganism to grow again.

We’ll talk about:
Why people hate vegans (and how we caused it)
How vegan cancel culture started
The myth of the “perfect vegan”
The difference between compassion and control
Why veganism needs a rebrand, not a new rulebook


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