Effective Strategies to Attract More Clients to Your Construction Business

Marketing is a process of creating positive awareness and demand for contractor services within the RIGHT customer groups. Who is your client? How do you identify your ideal client? If you want to do a $150,000 remodel at a 29% profit margin, that is a specific client. You have to think about what is important to them. Where do they live? You have to tailor your message about what you specialize in to the client you are looking for.

Understand the customer's needs, the challenges they face, and how you can provide a solution for those problems. Develop a Unique Value Proposition that highlights what sets your Construction or Remodeling Business apart and helps your customers understand clearly why you are the best choice. Position yourself as an expert in your specialized area through thought leadership through industry articles, webinars, or podcasts.

The Aspire Institute for Contractors has helped thousands of GCs navigate the complex decisions they face as New Home or Residential Remolding Construction Business Owners by providing coaching on business practices to reduce General Construction profit leaks in estimating, production, and project management, to providing business education for marketing, sales, and staffing for your new home or remodeling general construction business.

If you would like more information about methods we teach at The Aspire Institute that will help you keep TWICE as much of every revenue dollar, visit: www.TheAspireInstitute.com or call: 888-252-8998 #ContractorCoaching