Bing Ads conversion tracking with Google Tag Manager | Track Conversions with Microsoft Ads

Learn how to track conversions with Bing ads and Google Tag Manager. Bing Ads are also known as Microsoft Ads.

👉👉 UPDATE: Watch the updated version here    • Microsoft Ads Conversion Tracking (2026), ...  

In this video, I will explain:
the basics
how to install the Microsoft UET tag
how to track conversions
how to track purchases with bing ads and Google Tag Manager
and where to find that data in Microsoft Ads reports

Keep in mind that Bing UET tag has been renamed in Google Tag Manager to Microsoft Advertising Universal Event Tracking.

=== TIMESTAMPS ===

00:00 Intro
00:46 Install Microsoft Ads UET tag
06:33 Configure Conversions with Destination URL
10:26 Track Purchases with Microsoft UET tag (Bing Ads)
21:50 Final words


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✭ Chrome Exension: UET tag helper
https://chrome.google.com/webstore/de...

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