From Taproom to TV: Breweries in the Spotlight

Brewery PR, beer marketing, and mainstream media coverage take centre stage as Sarah Warman (BrewDog’s first marketing hire & Sunday Brunch presenter) joins Tim Weaver on Branding for Breweries.

BrewDog’s first marketing hire and Sunday Brunch beer presenter, Sarah Warman, joins Tim The Brand Weaver on Branding for Breweries to share how breweries can win mainstream press.

In this episode:
✅ How BrewDog used PR stunts to cut through the noise
✅ The difference between beer media and national media (and why both matter)
✅ Tips for getting journalists and presenters to notice your brewery
✅ What to do when press coverage backfires
✅ How to leverage TV, radio, and newspaper coverage to grow sales

If you’re a brewery owner looking to grow your brand beyond the taproom, this episode is packed with actionable advice.

🎧 Listen on Spotify, Apple, and Amazon Music: Branding for Breweries
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