V0's Creator on What's Next for AI Dev Tools

In this episode of Founded & Funded, Madrona Partner Vivek Ramaswami sits down with Jared Palmer — designer, developer, and founder of Turborepo (acquired by ‪@VercelHQ‬), and former VP of AI at Vercel, which was a 2024 IA40 Winner.

Jared walks through his unique path from Goldman Sachs to Vercel, and how he combined finance, design, and engineering to create beloved developer tools like Formik, TSDX, and Turborepo, and v0.

The two dive deep into:
•Why vertical integration is the future of AI-native dev platforms
•The founding and launch of Vercel’s v0.dev
•How Vercel is positioning for a world with 700M code-generators, not just 28M developers
•What makes teams and products move fast
•Why “text-to-app” will soon become “text-to-business”

Whether you're a founder building dev tools, a product leader thinking about AI-native apps, or a developer curious about the future of your craft — this episode is packed with lessons and foresight.

Subscribe and listen now!

Transcript: https://bit.ly/4kQWVig

Chapters:
00:00 Introduction
00:36 Meet Jared Palmer: From Banking to AI
01:40 Jared's Early Career in Finance
04:40 Transition to Design and Freelancing
07:12 Building a Career in Open Source
11:46 Creating TurboRepo
13:47 Joining Vercel
15:27 Adjusting to Corporate Life
17:37 The Power of Transparency in Teams
17:50 Building a Thriving Team Environment
19:08 Origins of v0
19:29 Early Development and Challenges
21:38 Key Innovations and Prototypes
22:58 Launch and Rapid Growth
25:32 Navigating a Competitive Landscape
30:02 Future of AI and Software Development