At the Studio with Kitchen Theory - Sarah Hyndman - Season 3 Episode 6

At the Studio with Kitchen Theory is a video podcast where we explore innovation, science, and creativity within the world of gastronomy, featuring conversations with thought leaders, industry pioneers, and creative minds shaping the future.

In this episode, we’re joined by Sarah Hyndman, founder of Type Tasting, a pioneering studio dedicated to exploring how typography influences perception, emotions, and behavior. Sarah’s work spans research, workshops, and multisensory events, making complex ideas about type accessible and engaging. Her expertise has been featured at events like TEDx, and her book “Why Fonts Matter” offers an eye-opening exploration into the power of typography. Sarah shares insights into how type can shape taste perceptions, evoke memories, and even influence decision-making.

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