“Why Collaboration Beats Competition — Hotels Working Together.”
Автор: Russell of Hotels
Загружено: 2025-12-02
Просмотров: 7
Just wrapped another insightful episode of On Air with Russell of Hotels, where today’s focus was on a topic that continues to shape the future of group business and destination marketing:
“Why Collaboration Beats Competition — Hotels Working Together.”
I broke down why hotels located in the same district, neighborhood, or destination should stop viewing each other strictly as competitors and start seeing the value in collective visibility and shared success.
We discussed how collaboration:
Strengthens the destination message
Makes planning easier by creating multi-hotel solutions
Keeps business within the area instead of losing it to competing cities
Builds trust and credibility with planners
Increases visibility for all hotels involved — not just one
The key insight:
When hotels work together, they attract more group business than they ever could alone.
A unified district creates a stronger story, a stronger offering, and a stronger appeal — especially when supported by a DMO.
Today’s show was a reminder that hospitality has always been an industry built on relationships, and that includes the relationships between hotels themselves.
Another great conversation, another opportunity to elevate the thinking in our industry.
On to the next show!
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