Keyword Research 101: How to Choose the Right Keyword

This video introduces one of the most important aspects of keyword research: how to decide which keyword to target when buliding a new page on your website. Taking a bit of time upfront for keyword research goes a long way towards ensuring that every piece of content you post will rank well and deliver targeted traffic. The key is finding the right balance between keyword difficulty (competitiveness) and keyword value (search volume, CPC, etc.). Maximize the ROI of your content marketing efforts by targeting the most relevant and frequently searched keywords for which your site is competitive. Our goal here is to uncover "low-hanging fruit": keywords your site can rank for without a lot of linkbuilding or promotion. Don't overreach or you'll rank too low to get any clicks! For more information and a 30-day free trial of the keyword research tool I'm using in this video, please see http://www.canirank.com/