012 0310 Efficiency v Monopoly-Buying and cutting-Bending Spoons strategy explained

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Luca Ferrari, - Co-Founder & CEO, Bending Spoons US Inc.

Headquartered in Milan, Italy, founded in 2013, this is a Company that operates as a software development company, but develops digital personal productivity, photo enhancement and generation, video editing, livestream, and file sharing applications. Bending Spoons US serves customers worldwide.

Under Luca Ferrari, Bending Spoons has pursued a strategy of buying established software brands that have slowed growth or need restructuring, then integrating them into its tech and AI-focused infrastructure. Many acquisitions involve product repositioning, cost optimization, and consolidation of technology and teams to drive efficiency and profitability.

As of January 2026, Bending Spoons has an estimated 400 to 500 employees (whom the company calls "Spooners"), according to recent reports. Other recent estimates from late 2025 and mid-2025 provide varying figures, but they generally fall within a similar range or indicate growth. 

Specific employee counts provided by various sources around that time include:
400-500 employees as of a December 2025 report.
Approximately 330 employees worldwide as of July 2025.
323 employees as of a data point from July 2024.
706 to 708 employees in other 2025 reports.
An estimation of 1,000 employees in a 2025 Wikipedia snippet.

The company has been in a period of active acquisitions (including AOL, Vimeo, and Eventbrite in late 2025), which has involved significant restructuring and staff cuts in the acquired companies, making a precise, stable number challenging to pin down at any single moment. The general consensus points to a number in the hundreds, likely closer to 500 as of early 2026. 

There’s no single verified figure publicly reported for “employees under Bending Spoons US Inc. including all subsidiaries.”
Estimates of the entire group’s headcount — which would include US subsidiaries and thus approximate the broader U.S. workforce under the corporate umbrella — range roughly from ~680 to ~1,000+ employees globally. Wikipedia+1
Many former employees of acquired U.S. brands were laid off or relocated, and actual current staffing levels at acquired subsidiaries (like Vimeo or Evernote) are not published in consolidated form post-acquisition.

Luca Ferrari - Biography / Interests:
[ ] Born in 1985, making him 39/40 years old 
[ ] Married and includes his wife in his daily routines
[ ] From a small village in northern Italy (Settimo di Pescantina)
[ ] about 900 residents
[ ] near Verona in the Veneto region (also near Milan)
[ ] Holds multiple engineering Master's degrees:
[ ] Electrical & Electronics Engineering (Padua)
[ ] University of Padua: Founded in 1222 — one of the oldest in the world
[ ] Telecommunications Engineering (DTU).- Denmark
[ ] Founded: 1829 (by Hans Christian Ørsted, the physicist who discovered electromagnetism)
[ ] Reads deeply, recommending books like "Our Mathematical Universe" and "The Selfish Gene".
[ ] Has a daily routine that includes walking his 2 dogs and going to the gym.
[ ] He values his family as a personal support system. Ferrari has stated that when he needs perspective or calm, he looks to his wife, his dogs, and even philosophical mentors like the character Siddhartha from Hermann Hesse’s novel* for guidance.

Luca Ferrari - Background
[ ] Bending Spoons Co-Founder & CEO (since 2013):Ferrari started the company in Copenhagen with a small team and a bootstrap mindset, later relocating it to Milan, Italy.
[ ] Growth Strategy:Instead of typical product development from scratch, Bending Spoons pioneered acquiring underperforming digital products, improving them through technology,
[ ] Portfolio & Reach:Under his leadership, the company’s portfolio includes apps and platforms like Evernote, Meetup, WeTransfer, Komoot, Remini, and Vimeo, serving over a billion users globally with hundreds of millions of monthly active users.
[ ] Financial Success:Bending Spoons has grown to a multi-billion-dollar tech platform, reporting strong revenue and significant funding rounds while remaining profitable.

Credits:
Google Maps
Internet Research
Wikapedia