"Winning Customers for Life: CRM, 7Ps & Market Strategy Explained!" Lec.3

Welcome to Lecture 3 of the MBA International Marketing module, based on Armstrong and Kotler's textbook "Marketing: An Introduction" (7th Edition).

In this engaging 30-minute session titled "Creating Customer Value and Engagement", Dr. Ayman Mazhar breaks down one of the most crucial concepts in modern marketing: how businesses can build strong customer relationships and deliver lasting value.

🚀 What You’ll Learn in This Lecture:

The Selling Concept vs. the Marketing Concept

How to develop a Customer Value-Driven Marketing Strategy

Deep dive into the 7Ps of the Marketing Mix (Product, Price, Place, Promotion, People, Process, Physical Evidence)

Introduction to Customer Relationship Management (CRM) and its role in capturing lifetime customer value

📘 Based on: Armstrong & Kotler – Chapter 1

This is a must-watch for MBA students, marketing professionals, and anyone looking to master customer engagement in a global marketplace.

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#InternationalMarketing #CustomerValue #CRM #MarketingMix #ArmstrongKotler #MBAlecture #MarketingStrategy

Regards,
Dr. Ayman Mazhar