The Hired Gun: Brandon ‘Sheriff’ Brooks and the Art of Winning Locations

What do you call the person operators hire when they need new locations now—not next quarter, not after three follow-ups, but today? In this episode, you’ll meet him: Brandon “Sheriff” Brooks.

In this high-impact episode, we sit down with Brandon Brooks, Texas-based vending closer, consultant, and the industry’s go-to “hired gun” for landing locations, to break down exactly how speed, psychology, and modern tech win accounts in 2025.

From instant callbacks and same-day tours to smart coolers that protect million-dollar contracts, Brandon pulls back the curtain on how the best operators stay ahead—and why “machines are just wall art until they’re placed.”

In this episode, you’ll hear:

🔹 How Brandon went from backing a small family route to becoming a full-time location closer for operators nationwide
🔹 Why landing locations is the hardest—and most valuable—job in vending
🔹 What COVID-era acquisitions and card-reader upgrades taught him about opportunity and timing
🔹 Why operators hire a “hired gun” instead of trying to do sales themselves
🔹 How to win over the real first account: the gatekeeper in HR, facilities, or reception
🔹 Why arguing against the existing vendor never works—and what does
🔹 How AI smart coolers and smart stores have become his opening move
🔹 The modern pitch that reframes vending as employee experience, retention, and return-to-office strategy
🔹 Why speed closes deals—minutes matter, same-day tours win, and next-morning installs seal it
🔹 How proximity selling and business-park blitzes turn one visit into six opportunities
🔹 Why texting beats email and how to handle inbound leads like emergencies
🔹 The ethics that keep operators hiring him back again and again
🔹 A step-by-step look at what a real “hired gun” does in a day
🔹 Actionable advice for new and seasoned operators who want more locations—and fewer lost accounts

💡 “Machines are just wall art until you place them. My job is to turn art into income.” — Brandon “Sheriff” Brooks

📬 Whether you’re a solo operator, a multi-route owner, or a company tired of losing accounts to faster competitors, this episode is a masterclass in **modern vending sales, smart cooler strategy, and protecting your investment**.

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