Snoop Dogg Paying NIL $$$ to Play in College Football Bowl Game

Snoop Dogg jumped into the college football news cycle by announcing his partnership with the Arizona Bowl to promote his Gin and Juice Alcohol brand that he co-owns with Dr. Dre. George Wrighster gets into this partnership being the first of its kind, and why the NCAA decided to allow for alcohol sponsors to become the naming rights holders for college football bowl games. Can Snoop's presence make the Arizona Bowl stand out? And can smaller bowl survive the College Football Playoff Expansion?

Chapters:
00:00- Snoop Dogg and Dr Dre buy naming rights to the Arizona Bowl
00:45- What Makes This Snoop Dogg Sponsorship Unique
02:25- Can Snoop Save The Smaller Bowls?
03:53- Will Small Bowls Survive the CFP Expansion?

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