Shelley Sullvian Turned 'Inspired By' Into An EMPIRE | The Pay Off with Sylvia Jeffreys
Автор: TODAY
Загружено: 2025-12-10
Просмотров: 374
How do you build a billion-dollar beauty empire based on high-end imitation?
For our guest today on The Pay Off, Shelley Sullivan, founder of ModelCo and the explosive mass-market brand MCoBeauty, imitation wasn't just flattery—it was a calculated, brilliant, and controversial marketing strategy.
From the revolutionary "tan-in-a-can" to creating the billion dollar MCoBeauty business, Shelley shares how she's been a massive disruptor in the beauty industry.
In this episode, Shelley shares the beginnings of her entrepreneurial spirit, how controversy led the sales tactic and the financial foundations she's instilling in her daughters.
Chapters in this video
00:00 - Welcome
01:00 - The Entrepreneurial Spirit
04:15 - Relationship With Mum
06:00 - Starting ModelCo & Tan In A Ca
09:30 - Problem Solving
12:00 - Celebrity Endorsements
14:15 - MCoBeauty
18:00 - Legal Action
20:30 - Scaling To $1 Billion Dollars
24:00 - Selling & Expanding
28:00 - Personal Finance Approach
31:10 - Advice For Your Daughters
32:30 - Building An Empire
37:00 - Advice For Your Younger Self
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