Reach Is the New ROI in 2025: How to Use Custom Metrics to Find New Customers on Meta

Are you making decisions based on the right data? Focusing only on ROAS is like trying to navigate a forest by looking at a single tree. You're missing the bigger picture and the key metrics that truly signal the health and scalability of your Meta ad account.

💡 In This Episode, We Uncover:
Why fundamentals like Reach and Frequency are more important than ever.

The truth about Meta's "search and exploit" algorithm and how to navigate performance dips after a sales peak.

How the customer journey differs by industry and price point and why you can't treat all brands the same.

The critical mistake of relying on Meta Shops and why driving traffic to your own website is key for cross platform growth.

A deep dive into the custom metrics that reveal the true story behind your numbers.

We share the exact Google Sheet templates we use with 9-figure brands, so you can replicate them inside your own business—no matter your size.

🚀 Ready to Unlock Your Account's True Potential?
The data tells a story, but only if you know how to read it. Stop guessing and start making data driven decisions that scale your brand. Our team at CE Digital is offering a FREE, no obligation account audit to show you what you're missing.

Book your free audit on our website today!
https://www.cedigital.co/

👍 Like, subscribe, and comment your biggest takeaway from this conversation to let us know what you want to see next.

PS: Scaling with paid ads doesn’t have to be guesswork. Our newsletter, Beyond ROAS, breaks down what’s working behind $150M in ad spend. It's free and totally unfiltered → https://beyond-roas.beehiiv.com/