From Ideas to Impact: Crafting Engaging Marketing Strategies with Aimee Savran and Cameron Berry

Aimee Savran is a cybersecurity marketer specializing in social media, content marketing, and demand generation. She is passionate about transforming ideas and products into thought leadership and educational content for target audiences, with the goal of driving the cybersecurity industry forward. Having managed B2B social media accounts for several innovative companies including Palo Alto Networks, Aimee is an accomplished marketing leader for brands big and small. When she's not creating content, she enjoys going to Disneyland with her family, watching movies, and spending time with her dog, Pancake.

Website: https://www.mitiga.io/
LinkedIn:   / aimeesavran  

Cameron Berry is a skilled Marketing Specialist with 3 years of experience specializing in email marketing, LinkedIn ad campaigns, and promotional marketing. Known for crafting targeted strategies that drive engagement and deliver results, Cameron combines creativity and data-driven insights to optimize marketing efforts across diverse platforms.

Website: https://www.supplypike.com/
LinkedIn: www.linkedin.com/in/cameronleeberry
YouTube:    / @supplypike  
Instagram:   / supplypike  
Facebook:   / supplypike  

In this episode, we join Amy and Cameron as they share insights and strategies for growth marketing and discuss the role of AI in modern marketing efforts.

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00:00 Introduction
01:02 Career Journey
02:04 Marketing Strategies
03:26 Email Insights
05:18 Social Media Tips
08:42 Discussing AI
11:06 Exploring Canva
20:14 Cameron's Insights
23:03 AI Impact
26:12 Concluding Thoughts