The CUInsight Experience podcast: Connection with Fred Robinson (

“You have people that listen, then you have people that are waiting to talk.” – Fred Robinson

Welcome to episode 224 of The CUInsight Experience podcast with your hosts, Randy Smith, co-founder of CUInsight.com, and Jill Nowacki, President and CEO of Humanidei.

This episode is sponsored by The Sheeter Group - a leading executive benefits firm that meets your retention and succession needs. This includes non-qualified benefit plans, short and long-term incentive plans, compensation studies, scorecard design, performance evaluation, and more. Learn more at sheetergroup.com.

In this season, Jill and I will have conversations centered around leadership, credit unions, and living our best lives. We will have some of the most respected leaders from around credit unions who we are grateful to call friends join us in the discussion from time to time too.

For this season finale, we welcome Fred Robinson, President/CEO at Tennessee Credit Union League. Fred has spent 42 years in the credit union business, and so many of his stories return to the simple idea that people remember people, not titles, not logos, and not institutions. Fred traces it through the mentors who shaped him, reminding us why it matters now more than it ever has.

We dig into the real substance behind connection—the lived version built via trust, consistency, and showing up long enough for people to recognize that you actually mean what you say. Fred discusses the leaders who taught him that this work can become a calling and that your reputation can be shaped via one conversation, one promise kept, and one honest phone call at a time. He also shares the advice he gives younger professionals today, reminding us that growth isn’t always about chasing the next big thing but is sometimes about sticking with the work long enough to develop roots.

Jill also brings in her perspective on our industry and how moving on isn’t the problem but that torching relationships on the way out definitely is. We share stories about how those long-term bonds are important even decades later and why someone new to the movement might feel overwhelmed walking into a room where everyone seems to know everyone. Fred makes a strong case that it’s our responsibility to bring newcomers in and show them connection.

We also get into how connection works in a world that’s both very digital and still deeply human. We discuss why a phone call can have a bigger impact than an email, why physical presence still matters, and how meeting people at their own comfort level (whether that be face-to-face or via a screen) keeps relationships real and grounded. Enjoy our conversation with Fred Robinson!