Which Teams, Streamers are Winning the Sports Fan Battle

Using proprietary consumer data from S&P Global Market Intelligence Kagan, "MediaTalk" host Mike Reynolds and Kagan analyst Brian Bacon explore how platforms are navigating the evolving sports media landscape.

Netflix, known for its eclectic selection of sports content, is gradually expanding its portfolio with offerings like the WWE Raw franchise and select MLB games. Yet, it remains a platform where sports are not the primary draw. How does this strategy impact its subscriber base, especially when only a quarter of users cite sports as a crucial factor for subscribing?

In contrast, Peacock leverages a more robust sports lineup, including NHL games and Olympic coverage, aiming to replicate the success of NBC Sports. Despite this, the survey reveals a split among users on the importance of sports content, as the bulk of Peacock's sports rights remain available on Comcast's linear TV networks.

The episode also delves into demographic insights, revealing intriguing gender and age preferences in sports fandom. The Kansas City Chiefs top the list among female respondents, possibly hinting at broader cultural influences. Meanwhile, younger viewers (18-44) favor NBA teams like the Lakers, highlighting generational shifts in sports preferences.

The episode explores how these strategies and demographic insights are shaping the future of sports streaming. Are these platforms meeting the diverse needs of their audiences, or is there room for growth?

More S&P Global content:

Top 10 US pro sports teams, 2025

Featured experts:

Brian Bacon, research analyst on the Consumer Insights team within S&P Global Market Intelligence Kagan

Credits:

Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com

www.spglobal.com/market-intelligence