Why Most Brands Sound the Same (And How to Fix It)
Автор: Colin | A Markitect
Загружено: 2025-12-26
Просмотров: 7
Scroll through ten brands in the same category, and they all start to sound identical.
“High quality.”
“Customer-first.”
“Built different.”
Nothing is technically wrong, but none of it sticks.
In this video, I break down why most brands sound the same, not because they’re lazy or uncreative, but because they’re afraid to commit to meaning.
We’ll unpack:
– Why differentiation usually fails
– Why changing words doesn’t fix a meaning problem
– How brands drift toward safety and lose identity
– The four questions that define real brand meaning
– How meaning turns into consistent, memorable execution
This isn’t about clever copy or trendy positioning.
It’s about building a brand that actually stands for something, and sounds like it.
If you’re a marketer, founder, or creative working on a growing brand, this will change how you think about messaging, positioning, and differentiation.
Thanks for watching.
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