Ginnasium: Neuromarketing meets the art of gin design
Автор: UPM Adhesive Materials
Загружено: 2024-02-22
Просмотров: 185
Ginnasium aims to analyze the consumer experience when encountering gin bottles. It does so by combining various bottle shapes, closures, papers, embellishments, printing techniques, and inks. The objective is to highlight the significance of each of these elements in shaping the consumer experience. Specifically, it seeks to understand the elements that capture attention on the shelf and how the selected details, both individually and collectively, emotionally convey the product and its identity to consumers.
To analyze these aspects, the SenseCatch method has been utilized—an integrated approach utilizing scientific neuromarketing methodologies capable of pinpointing the most unconscious and emotional aspects of consumer behaviour. In addition, in-depth interviews are conducted to explore opinions, expectations, and the interpretation of messages.
The partners:
UPM Raflatac
Sovemec
Vetroelite
Luxoro
SenseCatch
Vinolok
T&K Srl

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