Intralogistics Insiders #11: Magí Sanchón Soler (Beta Robots)

In this episode of Intralogistics Insiders, Magí Sanchón, COO at Beta Robots, reveals how his team guides hardware-focused manufacturers through every step of building bespoke autonomous mobile robots (AMRs, from defining sensor layouts and safety limits under ISO standards to integrating VDA 5050 compliant fleet orchestration. He also shares insights into why AMRs are expanding into agriculture, airport logistics, perimeter surveillance, and even amusement parks, and learn practical tips for prototyping, software design, and scaling your first deployment.

📌 Chapters:
00:00:55 – What Is Beta Robots?
00:01:05 – Partnering to Build Custom AMRs
00:03:13 – Hardware vs. Robotics-Software Challenges
00:06:38 – ISO Safety Standards & Stopping-Distance Rules
00:07:02 – Key AMR Components: Lidars, Localization & Control
00:08:06 – Indoor & Outdoor Navigation: GPS vs. LiDAR Safety Systems & from Guided Paths to Dynamic Routing
00:11:25 – Human-Robot Collaboration & Operator Training
00:12:25 – AI in Fleet Management: When & Where It Fits
00:16:47 – Software Architecture: Fleet Controllers, Workflows & Dashboards
00:22:06 – Achieving VDA 5050 Compliance & Mixed-Fleet Orchestration
00:24:15 – Future Vision: AI-Driven Object Recognition in Warehouses
00:27:30 – Service Models: Local Support vs. Global Providers
00:29:00 – Standard vs. Niche AMRs: Market Dynamics
00:31:19 – Overcoming Adoption Barriers & Excel-Based Workarounds
00:32:24 – Getting Started: First-Robot Tips & Quick Wins

🔗 Enjoyed this deep dive? Subscribe to Intralogistics Insiders on Spotify, Apple Podcasts, or your favorite platform for more expert insights!