DJ Ten Hoeve | Building a Real Estate Brand People Actually Trust

What does it take to win in real estate today without losing who you are in the process?

In this episode of the Origination Nation Podcast, we sit down with DJ Ten Hoeve, a top-producing agent and team leader, for a high-energy conversation on reputation, longevity, and what the next generation of real estate professionals needs to understand about the industry.

DJ shares his journey from launching his team to building a brand that prioritizes lifestyle, authenticity, and community over the typical “in-your-face” real estate approach. He breaks down why he designed his brand without the words “realty” or “real estate,” and how that decision has helped him attract both clients and teammates who value culture and connection.

In this episode, Chris and DJ Ten will discuss:
(00:00) Introduction to DJ Ten Hoeve and His Journey
(02:23) Transition from Pharmaceuticals to Real Estate
(05:17) Building a Family Business with Nikki
(08:10) Launching Privé Haus: A New Chapter
(11:04) Creating a Unique Brokerage Culture
(12:59) Building a Culture of Excellence
(15:21) Masterminds: Sharing Knowledge and Best Practices
(19:07) Creating a Collaborative Environment
(21:43) The Importance of Networking and Community
(24:52) Market Trends and Buyer Behavior
(28:46) The Future of Mortgages and Homeownership

DJ Ten Hoeve is the Co-Founder of Privé Haus, where he helps real estate agents build profitable, leveraged businesses through smart systems, strong branding, and elite execution. With 18 years of experience in luxury sales and development strategy, he’s known for blending intellect, negotiation science, and influence to elevate agents into trusted advisors. His leadership approach centers on precision, structure, and empowering others to scale beyond solo production. DJ’s record-setting results and features in The Wall Street Journal, The New York Times, and the Asbury Park Press reflect his belief that high performance and high integrity should always go hand in hand.

Connect with DJ Ten:
Website: https://tenhoeveadvisory.com/
LinkedIn:   / djtenhoeve  

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