Google's Core Update: AI Overviews & the Future of Search for SMBs

Google just dropped a major Core Update, and small to mid-sized businesses need to pay attention.

In this episode of The POMCAST, host Shaun Raines is joined by SEO expert Andres Fernandez, Director of SEO at Premier Online Marketing, to unpack Google’s March 2025 Core Update and the growing impact of AI on search.
From AI Overviews and zero-click searches to structured data and FAQ content, this episode is packed with clear, actionable strategies for local businesses in industries like automotive, multifamily, legal, and more.
You’ll learn:
What changed in Google’s latest core update

How AI-generated results are affecting your website traffic

Why structured data and review signals matter more than ever

How to create content that ranks in 2025

Tools every SMB should use to stay competitive (even with a small budget)

If you're trying to figure out how to adapt your SEO strategy in a rapidly changing landscape, this episode delivers what you need.

Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com

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