Getting Started with Content Creation: Lessons From a Social Media Marketer // Content Creation Ep#3

In this video, I talk with Joe Gannon, one of Cambridge University's former social media marketers, to understand why he creates content for LinkedIn and YouTube, what he's learnt along the way and what advice he'd have for people starting out.

TIMESTAMPS
0:00 - Introduction
1:11 - Joe's introduction
1:33 - Why start creating content?
5:46 - What was your route into creating content?
11:04 - Why choose LinkedIn and then YouTube?
17:02 - What has been the hardest part?
18:45 - What are the top lessons you have learnt?
21:30 - Advice for someone starting out?
24:50 - Who should create content? and who shouldn't?
28:10 - Where to find Joe online
28:25 - My top takeaways:
--- 28:26 - Being a creator, not a consumer
--- 30:09 - Viewing content creation as skill development
--- 31:24 - Accessing the 'Third Door'
--- 33:03 - Finding the right platform for you
34:14 - Closing thoughts

LINKS:
Joe's LinkedIn:   / joe-gannon  
Joe's YouTube:    / joegannon  

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WHO AM I?
I'm Chris Lovejoy, a junior doctor based in London working to bring machine learning to healthcare. I make videos about all things machine learning and medicine, as well as videos about productivity, careers and life philosophy.

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