They Made $1 BILLION Selling Toothpaste | HiSmile
Автор: Foundr
Загружено: 2024-11-29
Просмотров: 58913
At just 19 and 20 years old, Nik Mirkovic and Alex Tomic launched Hismile, disrupting the oral care industry and taking on 100-year-old giants like Colgate and Crest.
Their teeth-whitening kit became an internet sensation, turning Hismile into a favorite among influencers and celebrities. Now, after nine years of bootstrapping, they’re on track to hit a billion in annual revenue—without outside investors.
In this episode, Nik and Alex share:
✅ How growing up together shaped their competitive mindset
✅ Why they chose teeth whitening as their breakout product
✅ How they formulated their first product & achieved overnight success
✅ Bringing R&D in-house and shifting their business model
✅ Why they’ve stayed bootstrapped and have no plans to sell
✅ The secret to competing with legacy brands as a startup
✅ Why character matters more than experience when hiring
This episode is packed with insights on product development, brand positioning, and scaling a global eCommerce business.
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🔗 Connect With Nathan Chan
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🔗 Connect With Nik Mirkovic & Alex Tomic
📸 Alex’s Instagram → / alextomic1
💼 Alex’s LinkedIn → / alex-tomic
📸 Nik’s Instagram → / nikmirkovic
💼 Nik’s LinkedIn → / nik-mirkovic
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