They Made $1 BILLION Selling Toothpaste | HiSmile

At just 19 and 20 years old, Nik Mirkovic and Alex Tomic launched Hismile, disrupting the oral care industry and taking on 100-year-old giants like Colgate and Crest.

Their teeth-whitening kit became an internet sensation, turning Hismile into a favorite among influencers and celebrities. Now, after nine years of bootstrapping, they’re on track to hit a billion in annual revenue—without outside investors.

In this episode, Nik and Alex share:
✅ How growing up together shaped their competitive mindset
✅ Why they chose teeth whitening as their breakout product
✅ How they formulated their first product & achieved overnight success
✅ Bringing R&D in-house and shifting their business model
✅ Why they’ve stayed bootstrapped and have no plans to sell
✅ The secret to competing with legacy brands as a startup
✅ Why character matters more than experience when hiring

This episode is packed with insights on product development, brand positioning, and scaling a global eCommerce business.

📩 How We Can Help You Scale Your Business Faster
🔥 Want to learn directly from 7, 8 & 9-figure founders inside Foundr+?
Start your $1 trial today → http://www.foundr.com/startdollartrial

💡 Prefer a custom roadmap and 1-on-1 coaching?
→ Starting from scratch? Apply here → https://foundr.com/pages/coaching-sta...
→ Already have a store? Apply here → https://foundr.com/pages/coaching-gro...

🔗 Connect With Nathan Chan
📸 Instagram →   / nathanchan  
💼 LinkedIn →   / nathanhchan  

🔗 Connect With Nik Mirkovic & Alex Tomic
📸 Alex’s Instagram →   / alextomic1  
💼 Alex’s LinkedIn →   / alex-tomic  
📸 Nik’s Instagram →   / nikmirkovic  
💼 Nik’s LinkedIn →   / nik-mirkovic  

🎯 Follow Foundr for More Business Growth Strategies
📺 YouTube → http://bit.ly/2uyvzdt
🌍 Website → http://www.foundr.com
📸 Instagram →   / foundr  
📘 Facebook →   / foundr  
🐦 Twitter →   / foundr  
💼 LinkedIn →   / foundr  
🎙 Podcast → http://www.foundr.com/podcast