Art Direction on Social Media (& more)

In this episode I'm walking you through how to create a content strategy - and how and where art direction comes into play (on both social media and your website).

General introduction to the format:
Our major 2025 project: We are building a ecommerce brand!

Why are we doing this?
It's going to function as an ongoing case study. We will build in public and show you our thought process in all decisions - And that data that follows these decisions.

00:00 - Introduction
00:46 - Content strategy overview
01:06 - Where to start?
01:38 - Step 1: Core audience
03:40 - Step 2: The content building blocks
04:29 - Step 3: The structure
05:42 - The content strategy
06:55 - Brand story content
08:13 - Engagement content
09:37 - Conversion content
11:29 - Outro

The build will follow these three phases:
1) Create
2) Hype
3) Launch

Phase 1: Create, is about brand positioning, logo creation, packaging design, moodboarding, content- and product strategy.

Phase 2: Hype, is all about Shopify, influencers, email lists in Klaviyo, TikTok, events, and collabs.

Phase 3: Launch, is about offer creation, Facebook/Meta ads, legal, and messaging.

We will update you every two weeks.
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