2024 MEN'S IRONMAN WORLD CHAMPIONSHIP - KONA, HAWAII

The ORCA Team was thrilled to be in Kona for the Men’s Ironman World Championship, an unparalleled endurance event that attracts top triathletes from around the globe. ORCA Plunges were set up from the Ironman Village to the race-day recovery zone, giving athletes the opportunity to experience the powerful benefits of cold therapy both before and after the race.

Competing in an Ironman is challenging enough, but the intense heat and humidity in Kona add an extra layer of difficulty. Athletes face numerous physiological challenges, including regulating core body temperature, preventing dehydration, managing energy depletion, minimizing muscle damage, absorbing nutrients effectively, and combating mental fatigue. Cold water exposure immediately after a triathlon, effectively reduces swelling, prevents tissue breakdown, and flushes lactic acid from the muscles. As you step out of the ice bath, your muscles and entire body start to warm up, increasing circulation and relaxing muscle tissue. Cold water immersion helps mitigate inflammation, enhances blood flow, and speeds up recovery, allowing athletes to get back to training sooner.

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