Motion Branding Diary 04 - "We Have Some Bad News"

This is the fourth in a series of videos documenting a live, paid, client motion design project.

This week I made an animation for the Nasdaq digital billboard in New York’s Times Square.

The animation was to showcase a report the client had produced on hacking. It was my first time producing an animation for a screen this big, and you can judge for yourself how successful I was.

In this video I talk about the creative process, and how we settled on the final animation.

And what happens when things very much don’t go according to plan.

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If you have any questions about this episode or the project generally please ask in the comments below.

► Full workflow for this animation:    • Motion Branding Project - Full Process and...  
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DISCLAIMER

This video series documents a motion design project from start to finish.

To ensure a smooth creative process and respect client confidentiality, I’m not accepting unsolicited creative ideas or pitches at this time. The final creative direction has already been established with the client.

We have a well-defined creative workflow for this project, but we appreciate your interest!

Feel free to leave any comments or questions.

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► Download free project files from my gumroad: https://gumroad.com/thevideoshop

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The Video Shop Long Play:    / @thevideoshoplongplay  

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Chapters:
00:00:00 - Animating for the Nasdaq digital screen
00:00:39 - Bad News
00:00:52 - Preparation
00:01:30 - Video update for client
00:04:03 - Client response
00:04:41 - Storyboard frames
00:04:17 - Idea
00:05:04 - Final cover design
00:05:20 - Animation process
00:05:45 - Kinetic typography
00:06:08 - Final animation
00:06:34 - Email
00:06:56 - But ….

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► Subscribe for more tutorials like this:    / @thevideoshoplondon  

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► If you have any questions just let me know in the comments.

► Find me: https://linktr.ee/TheVideoShop

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