How to Build a Personal Brand (Full Course)

Want to learn how to make educational content?: https://calebralston.com/select
FREE Workbook – download How to Build Your Brand Workbook here: http://calebralston.com/workbook



If you’re wondering, “Why should I trust what this guy is saying?” Well, you shouldn’t just blindly trust what I’m saying. Take a look at:

1) My Personal Resume:   / experience  

2) My Career Story:    • 16 Years of Building Brands to 30M+ Followers  

For years I’ve received DMs and Emails asking if I have a resource for those who can’t work with me to learn my principles and beliefs on brand building. The answer has always been an unfortunate “no”. And I hated it. Even more than that…I didn’t have any resources I could point them to from other creators. None that I trusted.

See, I believe that 99.9% of the courses out there on how to build your brand lack real principles. They’re purely “social media tactics”…tactics that will no longer be relevant 6-12 months from now. What makes it worse…99.9% of those courses cost $$. I’m not saying I have a problem with people charging for courses (not at all)…I just have a problem with people charging for bullshit. That’s why we made this, so you can forget those paid courses and watch this one instead.

I feel very confident in saying that this is the most in-depth course on How to Build Your Brand that you’ll watch. Period.

Here’s what we’ve included in the workbook: calebralston.com/workbook

-Brand Journey Framework (Worksheet)
-Brand Story (Worksheet)
-Waterfall Distribution Method (Playbook)
-Filming Environment (Playbook)
-Storytelling (Playbook)
-Content Hackathon (Playbook)
-Job Description (Worksheet + Example)
-Hiring Funnel (Playbook)
-Full Time Employees vs Contractors/Agencies (Worksheet)
-30/60/90 Day Onboarding (Worksheet)
-Effective 1:1 (Playbook)
-Maker vs Manager Schedule (Playbook)
-Remote vs In-Person vs Hybrid (Worksheet)

Writer/Director/Dude on Camera:
Caleb Ralston – calebralston.com
  / calebralston  
  / calebralston  

DP/Editor/Producer:
Trevor Odom –   / odom.trevor  
  / trevor-odom-3460051b2  

Motion Designer:
Michael Moise –   / michael-moise-059ab822b  
https://readymag.website/u4245714473/...

Workbook Designer:
Vincent Calabrese – https://www.vincalabrese.com/
https://www.instagram.com/vin.design?...

Filmed in Los Angeles California.

For y’all that read this entire description / watched the whole course. I hope this came at the right time for you. I hope you were able to track with what I was saying and that this sets you on another path. One of intentionality. One that builds a brand that scales trust and lasts a lifetime. I appreciate you and your attention so much. Thank you.

Timestamps:
0:00 - Intro
1:06 - What Brand Is
3:42 - Define Your Brand
12:09 - Position Your Brand
26:24 - Brand Story Framework
33:12 - Pick Your Topic(s)

51:02 - Section 2: Content
52:49 - Choose Your Content Medium
1:08:28 - Choosing the Right Platforms
1:23:56 - Your Posting Cadence
2:08:12 - Storytelling In Your Content
2:34:17 - Community Driven Content
2:45:24 - Scale Your Content
3:12:56 - Create Room for Experimentation

3:20:37 - Section 3: Team
3:23:56 - Define Your Needs Before Hiring
3:33:35 - Streamline Your Hiring Process
4:06:12 - Hire for Culture, Train for Skills
4:14:50 - Start Lean, Grow Intentionally
4:21:36 - Full-Time Employees vs Contractors/Agencies
4:39:12 - Onboard Your Team Effectively
4:55:10 - Develop and Retain Your High Performing Team
5:21:51 - Build a Strong Team Culture
5:39:13 - Remote vs In Person vs Hybrid

6:04:14 - Section 4: Monetize
6:04:28 - Trust Before Transactions
6:06:30 - Define Your Monetization Model
6:09:58 - Share the Knowledge, Sell the Execution
6:12:12 - Build Your Offer Stack
6:14:16 - Let Your Content Do the Selling
6:15:40 - Play the Long Game
6:19:11 - It’s Your Turn to Take Action