How to Use AI Without It Going Wrong | Ray Eitel-Porter, Author of Governing the Machine

How can your organisation use AI without it going wrong? That's the question Ray Eitel-Porter has spent over eight years answering – and it's why he wrote "Governing the Machine: How to Navigate the Risks of AI and Unlock Its True Potential".

In this episode of Arkaro Insights, Ray shares practical frameworks for implementing AI responsibly whilst still delivering business value. With 95% of organisations failing to see a return on their AI investments, getting this right has never been more important.

Ray draws on his experience leading Accenture's global responsible AI practice and advising multinationals and the public sector. He shares case studies from PepsiCo, Nestlé, Shell, and a UK public sector body that transformed workforce trust in AI from 25% to over 90%.

*What you'll learn:*
• Why AI governance enables innovation rather than blocking it
• Who should lead AI governance in your organisation
• How to close the gap between executive AI ambitions and workforce buy-in
• What to do about shadow AI (when 90% of staff use personal AI accounts for work)
• Whether the EU AI Act helps or hinders business
• Why AI agents present the next major governance challenge
• How automation bias makes accurate AI potentially dangerous
• Why these principles apply to SMEs, not just large corporates

*About the guest:*
Ray Eitel-Porter is co-author of "Governing the Machine" and a recognised authority on AI governance and responsible AI. He advises multinational companies and the public sector, previously led Accenture's global responsible AI practice, and is a Senior Research Associate at the Intellectual Forum, Jesus College, Cambridge.

📚 Book: "Governing the Machine: How to Navigate the Risks of AI and Unlock Its True Potential" https://a.co/d/4o3VAcG
🔗 Connect with Ray on LinkedIn:   / rayeitelporter  

*About Arkaro Insights:*
The podcast for B2B executives seeking tools and techniques to thrive in a complex world. We cover change management, strategy, innovation, and commercial excellence – with a focus on the agriculture, food, and chemicals industries.

🌐 www.arkaro.com
🔗 LinkedIn:   / arkaro  

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Timestamps

00:00 Introduction
01:30 What is AI governance?
02:56 Why governance enables innovation
04:51 Who should lead AI governance?
07:22 The 80/15 executive-workforce gap
09:33 User needs mapping and jobs to be done
09:59 The SPACES model and people-centric change
11:00 Case study: Local Government Ombudsman
14:58 Shadow AI: 90% of employees using personal AI accounts
17:50 Case studies: PepsiCo and Nestlé
22:20 EU AI Act: regulation and reality
26:40 AI agents: the next challenge
32:54 Managing agentic AI risks
35:03 Unexpected risks: sustainability and automation bias
37:43 The gorilla in the x-ray
39:43 AI governance for SMEs
41:26 Where to find Ray and the book

Tags

AI governance, responsible AI, AI strategy, AI implementation, AI risk management, how to use AI, AI going wrong, digital transformation, change management, EU AI Act, AI agents, automation bias, AI training, workforce AI adoption, B2B leadership, Governing the Machine, Ray Eitel-Porter

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Arkaro is a B2B consultancy specialising in change management, innovation, and commercial excellence for the agriculture, food, and chemicals industries. Using our collaborative "do it with you" approach, we work alongside clients to deliver sustainable, value-generating solutions. We don't just coach—we get on the pitch with you.