Amazon KDP SEO: How Amazon Decides Which Books Get Seen Naturally

Why do some books get seen on Amazon while others seem invisible?

Amazon works like a search engine. It uses signals from your book listing to decide when and where your book should appear in search results.

In this video, I explain Amazon KDP SEO in simple terms and show you how Amazon actually reads your listing. This is not about hacks or keyword stuffing. It’s about good practice that helps your book get found naturally.

In this video, you’ll learn:

How Amazon works like a search engine

Why relevance matters more than keywords alone

How titles and subtitles affect visibility

What Amazon looks for in your book description

How backend keywords really work

Why categories and covers influence discoverability

If you’ve ever wondered why your book isn’t getting visibility on Amazon KDP, this video will help you understand what’s happening and what to focus on instead.

This is the first video in a short series where I’ll be breaking down each part of a KDP listing in more detail, so you can build long-term visibility and sales with confidence.

About HomeBoss Publishing Academy

I’m currently building HomeBoss Publishing Academy, a supportive membership for people who want to publish books and build long-term income with clarity and support.

Inside the Academy, you’ll find:

Weekly live calls with real answers

Publishing tutorials and walkthroughs

Behind-the-scenes insights into my own publishing process

Daily support from a like-minded community

Simple systems for sustainable book income

The Academy will be opening at £37 per month for the first 50 founding members. More details coming soon.

If this video helped you, please like, subscribe, and let me know in the comments what you’d like me to cover next.

Thanks for watching.

00:00 Why your book isn’t getting found on Amazon
01:14 Amazon works like a search engine
01:40 Book titles and relevance (KDP SEO explained)
02:16 Subtitles and why they matter
02:44 How Amazon reads your book description
03:21 Backend keywords explained simply
03:51 Categories and long-term visibility
04:22 Covers, clicks, and discoverability
04:54 Why visibility takes time on Amazon
05:11 HomeBoss Publishing Academy (coming soon)
06:32 What’s coming next in this series

Want more behind-the-scenes publishing advice? I’m now posting regularly on Substack.
Come join me there: https://thehomeboss.substack.com/

DISCLAIMER: This video and description may contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission at no extra cost to yourself. This helps support the channel and allows me to continue to make videos for you. Thank you so much for your support!

EARNINGS DISCLAIMER: This video is for educational purposes only. There is no guarantee that you will earn money using the techniques and ideas in this video. Your success in obtaining the results claimed in this video will require commitment and hard work. You expressly agree not to rely upon any information contained in this video.