A Powerful Marketing Strategy (with Michael Sacca)

And if you build your business around those pain points your goal then in your marketing is to go out and find people who have those pain points not find people who necessarily look exactly like your current clients You might get similar results with those but it's actually very different So if your marketing becomes we solve this problem the people that come to you will have that problem If your marketing is we serve companies that look like this maybe 50 percent of the people will have the actual problem that you solve but the other 50 percent will be rather confused as to why they're in front of you

Michael Sacca is the General Manager at Dribbble.com and co-founder of Rocketship.FM. He was the President at Crew, the freelance design and development marketplace, and former parent company of Unsplash, the popular stock photo website. At Crew he secured key partnerships with Squarespace and the BDC before leading the company through it's acquisition by Dribbble in 2017. His writing has been featured in the Harvard Business Review and his popular product management podcast has been written about in Inc, Forbes, The Huffington Post and Entrepreneur respectively.

Rocketship.FM is a podcast for entrepreneurs and is part of the Podglomerate network, a podcast company that produces and distributes exciting new shows.

If you want to strengthen your consulting skills get an Overall Approach Used in Well-Managed Strategy Studies free download: https://specialoffers.firmsconsulting...