Big City Big Question - 2013

Toronto is by far the busiest city in Canada. It is the most multi-cultural city in the world, with people of different ethnicity, socioeconomic backgrounds, career goals, and religious beliefs. However, the busy city lifestyle oftentimes leads us to focus solely on our daily routines, overlooking the things that are important in life. Our rigid schedules withold from us the opportunity to give attention to the things that make life meaningful.

Big City Big Question is a campaign that seeks to penetrate the superficial dialogue taking place in Toronto. We want to know the depths of people's thoughts, hear their opinions, and discover the bigger questions about life that is being asked. What is the taxi driver's biggest fear? What are the ambitions of your co-workers? What fuels the person on the street corner to pursue life? These are the questions we hope to ask and further investigate. Follow us as we explore the streets of Toronto and capture the questions that fill the minds of people in this city.

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