S5 | E01 Seth Godin: Strategic Thinking in a World of Constant Change

Host ‪@JamieMasonCohen‬ kicks off Season 5 of The Leadership Standard with marketing visionary Seth Godin (‪@BrandsinPublic‬. Don't miss this insightful and inspiring conversation!

Seth Godin is an author, entrepreneur and most of all, A teacher. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, ⁠This is Marketing⁠, was an instant bestseller in countries around the world and his newest book,⁠ THIS IS STRATEGY⁠, is available now.

His previous books include ⁠The Song of Significance⁠ and ⁠The Practice⁠, and creatives everywhere have made it a bestseller.

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He's credited as the inventor of email marketing (the good kind). Seth has given five TED talks, including two that rank as the most popular of all time.

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has motivated and inspired countless people worldwide.

ABOUT THE LEADERSHIP STANDARD PODCAST
The Leadership Standard, hosted by TEC Canada speaker and leadership development and resilience expert, Jamie Mason Cohen, features in-depth conversations with subject matter experts all across the business spectrum.

Featuring thought leadership and actionable insights to challenge your assumptions – and inspiring stories of business triumphs, struggles, and perseverance that provide a motivational push – every episode of The Leadership Standard is a revealing discussion about the life of business and the business of life.

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