Inside Aston Martin Q: Where Dream Cars & Custom Builds Come To Life | Cars & Bikes | Forbes Life

Nestled on Park Avenue in New York City, Aston Martin Q New York isn't just a car dealership; it's a unique fusion of an artist's atelier and automotive showroom built for bespoke luxury. Affectionately known as "Q" (and yes, that nod to James Bond's gadget guru is entirely intentional!), this destination offers clients an unparalleled opportunity to not just buy a car, but to truly create their automotive dreams. "Q by Aston Martin" is a bespoke service all about highly personalized vehicles, meant to foster a deep emotional connection between owner and machine. From tweaking iconic models like the legendary DB5 to crafting ultra-luxurious vehicles such as the breathtaking Vanquish Volante, Aston Martin Q emphasizes meticulous customization to perfectly reflect an owner's individual style and preferences.

At Aston Martin Q New York, the customization process isn't just a transaction; it's elevated to an art form. Clients get to explore a world where obsessive attention to detail isn't just encouraged, it's the name of the game. The showroom itself is a showcase of automotive artistry, featuring exceptional vehicles, including rare gems like the Valiant—only 38 exist in the entire world. Each Aston Martin is a testament to hand-built craftsmanship, requiring around 250 hours of meticulous work from start to finish. And the iconic badges? They aren't just slapped on; they're hand-enameled pieces of jewelry, adding an extra touch of artistry. To bring a future vehicle to life, this commitment to quality is further enhanced by a massive 35 by 10-foot LED screen that lets clients visualize their bespoke creations in all sorts of environments, ensuring every single nuance of their dream car is perfectly realized before it even exists.  

More than just a showroom, this flagship store on Park Avenue is built for anyone who's ever dreamed of the ultimate driving experience. Clients aren't just handed keys; they experience personalized walk-arounds, exclusive unveilings of never-before-seen vehicles, and tailored interactions that cultivate genuine, lasting relationships with the brand. Aston Martin Q New York is dedicated to fostering a profound appreciation for the artistry, heritage, and sheer passion that defines Aston Martin, delivering the pinnacle of luxury and bespoke automotive experiences that go way beyond just owning a car.

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It was late, but when a woman tapped on the glass door to ask to be let in to the shop, Lisa Anastas, Quartermaster at Q New York by Aston Martin, obliged. The scion of a large East Coast retail chain, the woman apologized for appearing at closing time; she knew well the experience of staying late to care for a customer. That evening she commissioned a $300,000 Aston Martin.

The woman had a trip to Q New York on her mind for some time. The space, a showroom and atelier, allows customers not just to design their own bespoke car, but to do so with the entire livery of Aston Martin designers, engineers and production experts at hand.

The process starts with Anastas and her team who are seasoned guides to a customer’s design journey. But when a question or a customization idea arises, Anastas simply brings in an expert from across the pond: a quick connection with the company’s headquarters in Gaydon, England allows Anastas to tap experts from design, materials, engineering, production and more to join the client’s build process.