How Flare Audio Survived Meta Ad Chaos and Still Grew to £5M+

Davies Roberts is co-CEO and co-founder of Flare Audio, the sound technology company who retail headphones, earplugs, and ear tools. Founded in 2010 they now sell globally via their Shopify store, Amazon, and a few retail partners, and are achieving around £5million in sales a year.






Back on the show for the third time, Davies shares the biggest challenges and breakthroughs Flare Audio has faced — from Meta ad chaos to game-changing sound innovation. A fast-paced episode packed with sharp lessons on resilience, product focus, and scaling a standout eCommerce brand.






Hit PLAY to hear:


 


·      🚨 How Flare Audio’s Meta ads collapsed overnight — and the surprising fix that halved their CPA.


·      🧩 Why your website wording might be sabotaging your ad performance without you knowing it.


·      🎧 The science behind how your ears distort sound… and how Flare turned that into a breakthrough product.


·      🌍 What tariff and customs changes REALLY mean for eCommerce brands selling globally in 2025.


·      💡 Why niche audiences can spark growth — but can never be your whole strategy.


·      🔧 How an inventor-founder balances deep R&D with fast-moving eCommerce realities.






Key timestamps to dive straight in:


[04:00] Business Challenges and Economic Strain


[07:49] Meta Ads Surge & Strategy Shift


[09:56] "Flare's Sound Revolution"


[14:02] "Invisible Sound Solution Marketing"


[17:16] "Innovative Sound Solutions Expanding"


[22:39] "Unlocking Music's True Clarity"


[23:48] "Holographic Audio Revolution"


[29:19] Listen to Davies’ Top Tips!






Full episode notes here: https://ecmp.info/573


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