This Is How Red Bull, Monster, Prime & Coca-Cola Became Beverage Giants: Brand Power (Full Marathon)

Welcome to the Full Marathon of our Wellness Drinks series. This is the complete collection—back-to-back deep dives into the most famous (and infamous) drinks on the planet. From Red Bull’s sports empire to Monster Energy’s stock success, Prime’s viral hype, and Coca-Cola’s cocaine origins, this marathon connects the biggest stories in branding, business, and controversy.

00:34 First up is Red Bull, the energy drink that turned action sports into a marketing empire. From Formula 1 to extreme stunts, Red Bull transformed a Thai tonic into a global powerhouse. We unpack how Dietrich Mateschitz built a $2 billion marketing machine that fuels everything from BMX to Red Bull Racing.

06:18 Next is Monster Energy, the underdog turned Wall Street monster. Rodney Sacks, a tax lawyer from Johannesburg, rebranded Hansen’s juice into one of the best-performing stocks of the past 30 years. Monster became a $10 billion empire by blending rebellion, identity, and strategy—challenging Red Bull head-on while rewriting what it means to market energy drinks.

15:21 Then comes Prime, the influencer-fueled phenomenon by KSI and Logan Paul. Prime Hydration and Prime Energy took over shelves worldwide, selling out instantly and dominating social media. But with lawsuits, caffeine controversies, and bans in schools, Prime became a brand that’s equal parts hype and headline. This is the ultimate case study in how internet celebrities disrupt entire industries.

25:13 Finally, we go back to the roots with Coca-Cola, a brand built on coca leaves and cocaine wine. From John Pemberton to Joe Rogan's curiosity, from FDA showdowns to Supreme Court cases, Coca-Cola’s history shows how stimulants, regulation, and culture collide. Coca-Cola didn’t just survive—it set the template for every brand that followed.

40:35 Bonus

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