The Secret Power of SQP Impression Share: The Metric Nobody Talks About

SQP analytics for Amazon: https://myrealprofit.com/

In this video, I’ll walk you through one of the most underrated metrics in the Amazon Search Query Performance (SQP) report: Impression Share.

Many brands use SQP for PPC and pricing, but most don’t realize how much value is hidden inside this single metric. I’ll show you how to interpret Impression Share correctly, what use cases it unlocks, and how to apply it to make better strategic decisions for your Amazon business.

Timecodes:
00:00 Intro
00:39 Where you can find the report
01:21 Two valuable metrics in SQP
01:52 What does impression metric contain
03:41 When you get an impression
05:24 Use case: maximize keyword visibility
05:54 Use case: Identify high-opportunity keywords
06:27 How to calculate average impression per 1 search
08:29 What to do next
10:10 Impression share benchmarks
12:09 Organic rank placement differences
13:53 MRP recommendation
15:23 Final thoughts