Differentiation strategy is a business approach where a company seeks to distinguish its products or services from those of competitors, aiming to create unique offerings that are valued by customers. This strategy focuses on aspects such as offering products with distinctive features or characteristics, emphasizing superior quality, building a strong brand image that resonates with customers, continuously innovating to stay ahead in the market, providing exceptional customer service and support, and using exclusive distribution channels. Differentiation strategy aims to create perceived value for customers, making them willing to pay more or choose a particular brand due to its unique benefits and attributes, contrasting with cost leadership, which focuses on offering the lowest prices in the market.
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