Poised For Exit Podcast Episode 258

In this episode of Poised for Exit, we sit down with Erica Haataja, owner of Nordic Shine LLC to uncover how she and her husband built a refined construction-site cleaning business that thrives on purposeful systems and real connection.

Erica breaks down Nordic Shine’s standout services – whether it’s post-construction clean-ups for commercial sites or recurring maintenance plans. She highlights their edge: genuine communication, detail-oriented work, and a values-driven approach to hiring that ensures trust and performance.

As a female entrepreneur in a male-dominated field, Erica shares how involvement with the Association of Women Contractors helped her overcome imposter syndrome and affirm her worth – including learning to say “no” when a job doesn’t align with her standards.

Looking ahead, Erica outlines a strategic growth vision spanning the next three to five years: cultivating steady recurring contracts in multi-unit and commercial spaces, building a pipeline of high-caliber cleaners, and systemizing operations with checklists and streamlined workflows.

Her psychology background also plays a powerful role in her leadership. She uses emotional intelligence and humor to connect with crews, defuse tension on-site, and handle tough moments with poise and professionalism.

This episode gave you a true look behind the scenes of starting and scaling a business – proof that ambition, systems, and heart make all the difference.

Contact Erica at [email protected]
Connect with Erica here
Find Nordic Shine, LLC here

Connect with Julie Keyes, Keyestrategies LLC
Founder, Consultant, Author, Pod-caster and Instructor

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