Kenny Chesney Rocks Cowboys Stadium For 90,166 People

In 2012, Corporate Magic played a pivotal role in the success of Kenny Chesney’s halftime performance at the Dallas Cowboys’ Thanksgiving Day game. Known for their expertise in event management and production, Corporate Magic helped create a seamless, unforgettable live experience that resonated with both the stadium audience and millions of viewers nationwide.

As a music superstar and dedicated football fan, Kenny Chesney took the stage at Cowboys Stadium for a high-energy performance that launched the Salvation Army’s 122nd annual Red Kettle Campaign. Chesney’s connection to both music and sports made him the perfect choice for this iconic Thanksgiving tradition, blending entertainment with a meaningful purpose.

Behind the scenes, Corporate Magic meticulously planned and executed every detail of the halftime show. From the stage setup to the choreography, their team ensured that the performance unfolded flawlessly, captivating both the live audience and viewers at home. The company’s dedication to creating high-impact live events was evident in every element of the show.

At the heart of the event’s success was Charlotte Jones, the Dallas Cowboys’ Executive Vice President of Brand Management and Chairperson of The Salvation Army’s National Advisory Board. Her leadership was crucial in aligning the entertainment with the philanthropic goals of the Red Kettle Campaign. Jones worked closely with Corporate Magic, ensuring the performance balanced entertainment with the event’s larger purpose.

This halftime show was more than just a musical performance—it was a collaborative effort to support the Salvation Army’s Red Kettle Campaign, a vital initiative that has provided assistance to families in need since 1891. The partnership between Corporate Magic, Charlotte Jones, and the entire team behind the event showcased the power of music, sports, and philanthropy coming together to make a meaningful difference in people’s lives. Their combined efforts brought attention to a cause that continues to impact communities across the country.

Performance Chapters:

00:00 Introduction
00:12 "Rock Star"
01:05 "I Go Back"
03:07 "Boys of Fall"

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