The psychology behind expensive smartphones!!

In today’s world, a lot of people buy a flagship phone which, to be frank, they don’t need at all. Just because the phones in the 20000 price bracket are so good nowadays that they fulfill all of a customer’s needs such as gaming, good performance, camera, etc. In most of the cases, a 20000 rupee phone is more than enough and a lot of people are aware of this fact. But still, people end up spending 80000 or even more on a smartphone. So in today’s video, we’ll try to figure this out. First, we’ll try to understand why a 20000 rupee phone is good enough. Then we’ll see how our brain makes us buy the tech products we don’t need but just want. And then we’ll see how smartphone brands use our brain as a weapon against us?

0:00​ Intro
1:03 The concept of an asset and a liability
3:11 Which phone do you actually need?
6:42 The psychology behind our brain’s response?
8:20 How companies use this as a weapon?
10:37 Outro

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Music: @FING Plays