Translating a Founder's Vision into a Scalable GTM Strategy with Kristen Brooks of Auctane

🎙️ Kristen Brooks on Product Marketing That Scales | Tech Marketing Rewired

What happens when the founder can’t be the funnel anymore?

In this episode of Tech Marketing Rewired, Kevin Kerner sits down with Kristen Brooks, Senior Director of Product Marketing at Auctane, to talk about building scalable product marketing systems, from pricing and packaging to sales enablement and AI messaging.

Whether you’re scaling out of founder-led sales or trying to balance PLG with enterprise motions, Kristen shares hard-won lessons from her time at Brightspot, Bazaarvoice, Cisco, and now Auctane.

🧠 Topics Covered:
0:00 – Intro
2:00 – What Auctane does + Kristen’s current role
5:40 – Why founder-led storytelling breaks at scale
10:00 – When to hire sales vs. growth vs. product marketing
17:30 – First systems to put in place as a product marketer
22:00 – Using funnel performance to guide product marketing
24:00 – PLG vs. sales-led messaging
29:30 – How to message AI features without sounding like everyone else
33:30 – AI Roulette: Harsh truths about product marketing

🔗 Connect with Kristen on LinkedIn:   / kristenlsbrooks  

🎧 Listen on Spotify: https://open.spotify.com/episode/1PbS...
🍎 Listen on Apple: https://podcasts.apple.com/us/podcast...
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