LinkedIn Sales Nav | Buyer Intent vs Category Interest in Sales 🎯

Grasping the difference between buyer intent and category interest is crucial for tailoring your outreach efforts and maximizing your sales potential. In this video, Orrin dives into two essential concepts that can elevate your sales strategy: buyer intent and category interest.

🔍 What You’ll Learn:

-Buyer Intent: Discover how to identify companies that are actively interested in your content and offerings.

-Category Interest: Learn how this concept focuses on specific product categories and what it means for your sales approach.

-Effective Targeting: Understand how distinguishing between these concepts can enhance your ability to reach and convert potential clients.

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