Topshop's big comeback is just selling us more fast fashion

from the teaser video earlier in the year announcing the return of the brand to the catwalk that took place in London just this week, it's clear that Topshop is BACK - but should it be?????

🫶 thanks sm for watching xx

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⏱️ TIMESTAMPS:
00:00 the return of Topshop
00:49 Trafalgar Square runway
02:49 the rebranding
04:39 questionable legacy & sustainability commitments
08:08 why didn't Topshop do this instead??
10:50 final thoughts love u bye xxxx

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