My Business Brings In $70 Million A Year — And I Launched It From My Attic

Louisa Serene Schneider saw something broken in the ear piercing industry—and decided to fix it. In 2017, she left her high-paying Wall Street job to build Rowan. Today, Rowan offers ear piercings performed by registered nurses at locations across the country. In 2024, Rowan brought in over $70 million in revenue and says it is on track to bring in $150 million in 2025.

Produced, Shot & Edited by: Tasia Jensen
Senior Director of Video: Jessica Leibowitz
Additional Camera: Lauren Shamo, Ryan Baker
Animator: Alisa Stern
Reporter: Jennifer Liu
Additional Footage: Rowan, Louisa Serene Schneider. Getty Images

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My Business Brings In $70 Million A Year — And I Launched It From My Attic